Across Facebook, Instagram, Twitter and Sony.com, I helped Sony find playful and imaginative new ways to help further the connection between their products and the people who love them. A series of vignettes spoke to consumers’ deep fondness for the brand, rom siblings thrilled by the PS1, to a girl who’s always loved jamming on her Walkman, these videos highlight genuine experiences consumers have with Sony.
We kept up the momentum with playful, witty, and emotionally engaging social content that hinged around relevant holidays throughout the year. From National Puppy Day, First Day of Spring, Father’s Day and Summer Solstice, these social posts brought to light the imagination of the brand..