In 2021 we took Pepsi’s ‘Full of Detroit Soul’ campaign to soaring new heights. First we worked with 4 local artists & an up and coming Detroit filmmaker to tell the story of their city while documenting the project. Each artist created a unique piece showcasing what Detroit Soul means to them. When the work was complete, we shared the story and took over the city with a dozen billboards, adding a little more soul to Detroit’s amazing art landscape.
And in the summer of 2021 we were at it again helping bring to life Detroit Soul in conjunction with Detroit Black restaurant Week. We highlighted multiple establishments through OOH and media while as well as a :15 and long form piece that celebrated the fight of Joe Louis Southern Chicken. Being able to elevate folks doing amazing things in their craft will always be the most rewarding for me.
AWARDS:
2022 Gold Effie - Omni-Channel Shopper Solution
2022 Silver Reggie - Local, Regional or Market Specific Marketing
2022 Gold ADDY