No beer knows how to celebrate the holidays like Budweiser. From Clydesdales to hand-crafted beer crates, Bud’s been creating holiday cheer for 139 years. I developed a campaign to combat the craft beer market and amplify Bud’s macro holiday spirit. A full retail campaign with iconic (and award-winning) displays, custom Budweiser wrapping paper and vintage sweater koozies that became the talk of Bud social media.
The display was not only successful instore but it went on to win at “Design of the Times”.