Convenience stores are a retail battleground – and every beer is vying for your vote. So for the Bud Light Party campaign we asked “why Bud Light”? Because it’s the only beer that has the stones to take a stand on the real issues. Like equality. In Bud Light’s America, Tuesday has just as much a right to be enjoyed as Saturday. Every night is created equal.
With a focus on the shopper journey at in-stores, we developed a in-store narrative across multiple elements from the pump to change bin we had a lot of fun during election year.