Had the pleasure of creating a refreshing celebration of love, acceptance and progress at the Foxwoods Resort & Casino. The Bubly Rainbow suite features Interactive installations including a custom-designed rainbow couch in the shape of bubly’s signature smile, an in-suite bubly bar, selfie-worthy light-up rainbow wall, a magic mirror with custom photo designs to capture the moment as well as plethora of LGBTQ+ art and photography. One of the coolest things about the room is that for a short window anyone could actually book the suite (Book the Bubly Suite). After it’s launch, positive press and local influencers drive buzz.
For me personally the project was incredibly rewarding as it not only resides in my home state but being involved in a brand experience that helps spread love is special.
AWARDS
2022 Bronze ADDY - American Advertising Award
In 2021 we took Pepsi’s ‘Full of Detroit Soul’ campaign to soaring new heights. First we worked with 4 local artists & an up and coming Detroit filmmaker to tell the story of their city while documenting the project. Each artist created a unique piece showcasing what Detroit Soul means to them. When the work was complete, we shared the story and took over the city with a dozen billboards, adding a little more soul to Detroit’s amazing art landscape.
And in the summer of 2021 we were at it again helping bring to life Detroit Soul in conjunction with Detroit Black restaurant Week. We highlighted multiple establishments through OOH and media while as well as a :15 and long form piece that celebrated the fight of Joe Louis Southern Chicken. Being able to elevate folks doing amazing things in their craft will always be the most rewarding for me.
AWARDS:
2022 Gold Effie - Omni-Channel Shopper Solution
2022 Silver Reggie - Local, Regional or Market Specific Marketing
2022 Gold ADDY
Every Godiva creation immerses you in a different place of wonder. Whether it be delicious delight, artistic excellence or rich heritage, we’re taking you on a magnificent journey with every little bite.
This campaign features a series of inspired worlds that celebrate Godiva’s CPG product attributes and artistry in a wondrous way. The playful animatic seamlessly flows from world to world showcasing product personalities and the accessible nature of each offering.
Since 1936, the view from across the East river of Manhattan has featured the bright silhouette of the Pepsi Cola Sign. Day or night, rain or shine, this Queens landmark has remained unchanged for over 84 years. Until now. In 2019, to announce the new partnership between Pepsi & JetBlue we set out to create a disruption by sharing our beloved landmark — creating an iconic refresh and a new view for millions of New Yorkers. After 12 different permits, 5 different unions, the Landmark Preservation committee, the Gantry Plaza State Park Authority and a sign off from Mayor Bill Deblasio himself, the 80 foot addition finally went up. Some people loved it. A few people (initially) hated it. But with 1.57 BILLION impressions, everyone — including most of the national media — noticed it.
As the craft beer boom soared, I helped Budweiser double down on The Great American Lager with the “Made The Right Way” campaign. Creative showcased it’s premium ingredients, paired with another icon the (carefully crafted) Great American Burger.
Positioning this iconic food pairing across multiple channels I helped deploy a strong retail strategy that reinforced quality and incorporated local insights. Impactful on and off premise displays drove sales and featured local burger recipes/ingredients. In-store promo drove to national events where we crowned the most worthy burger. This successful campaign was a 2016 Effie Finalist and helped reverse decline for the brand.
When Pepsi’s biggest sports asset (the Super Bowl) came to their back yard (New York City) for the first time ever, we knew we had to go big. With the Super Bowl State of Mind campaign and a massive media buy we were able to speak to NYC with contextually relevant messaging and showcase the excitement for the big event right outside the Big Apple. With Times Square, Broadway, Grand Central Station and more drenched in Pepsi blue the city was a buzz and more Pepsi proud than ever. We even ended up on the front page of The New York Times and USAtoday.com.
No beer knows how to celebrate the holidays like Budweiser. From Clydesdales to hand-crafted beer crates, Bud’s been creating holiday cheer for 139 years. I developed a campaign to combat the craft beer market and amplify Bud’s macro holiday spirit. A full retail campaign with iconic (and award-winning) displays, custom Budweiser wrapping paper and vintage sweater koozies that became the talk of Bud social media.
The display was not only successful instore but it went on to win at “Design of the Times”.
Great holiday parties don’t just happen. They’re made by those who go the extra mile to turn up the flavor and fun. Captains, if you will. I helped Captain Morgan get in the spirit by launching a campaign aimed at giving consumers everything they needed to be the captains of their own holiday parties. From dynamic displays and customizable bottle labels in off premise accounts to festively fun sweaters and onesies, we helped America party like a Captain.
When you have multiple clients that do the same thing you have an issue. The solution is a conflict shop. When TracyLocke moved their Anheuser-Busch business to the New York City I helped create and run TL\NY. A full service conflict shop with the heart of TracyLocke and complete with a new identity, website, office interior, swag and a new attitude.
In May of 2018 I inserted myself into TracyLocke’s social media universe. As the creative lead of the operation I’m constantly concepting content, developing ideas, corralling & inspiring talent, writing copy and art directing. Since joining we’ve transformed the feeds, plus doubled our numbers and engagement. It’s also been a lot of fun.
The TL Dot Series won a Silver Addy for Self Promotion.
Traditions are traditions for a reason–but Sony asked TL\NY to reimagine what the holidays could look like when innovative Sony technologies were thrown into the festivities. We created social content showcasing the unique ways Sony consumers celebrate the merriest season of all, while highlighting products ranging from LED light bulbs that are also speakers, to the groundbreaking Playstation VR. The campaign saw increased engagement and extremely positive feedback from our clients.
Convenience stores are a retail battleground – and every beer is vying for your vote. So for the Bud Light Party campaign we asked “why Bud Light”? Because it’s the only beer that has the stones to take a stand on the real issues. Like equality. In Bud Light’s America, Tuesday has just as much a right to be enjoyed as Saturday. Every night is created equal.
With a focus on the shopper journey at in-stores, we developed a in-store narrative across multiple elements from the pump to change bin we had a lot of fun during election year.
Across Facebook, Instagram, Twitter and Sony.com, I helped Sony find playful and imaginative new ways to help further the connection between their products and the people who love them. A series of vignettes spoke to consumers’ deep fondness for the brand, rom siblings thrilled by the PS1, to a girl who’s always loved jamming on her Walkman, these videos highlight genuine experiences consumers have with Sony.
We kept up the momentum with playful, witty, and emotionally engaging social content that hinged around relevant holidays throughout the year. From National Puppy Day, First Day of Spring, Father’s Day and Summer Solstice, these social posts brought to light the imagination of the brand..
After helping PepsiCo pitch and land the biggest name in motorsports, I created the program that would introduce Dale Earnhardt Jr. to the world as the #88 AMP driver. The Energy That Drives You campaign featured a national announcement ad in USA Today, racing pub ads, fan gear, in-store collateral, limited edition packaging and more. Oddly enough I was landed a cameo in an ESPN special; that was cool.
After 15+ years I still have some old favs. From race cars to print ads with famous musicians and athletes here are a couple “oldie but goodie”.
